Sunday, February 18, 2018

Small Press FAQ

2018 Goal Update
* Chapters left to revise: 1 (so close!)
* Books read: 15
* Words on LIBRARIUM: 1678/? (5000 maximum)

Last week, I signed my latest publishing contract, so I can officially announce that my story, THE LADY OR THE DAGGER will be included in the MATA HARI: THE EYE OF DAWN anthology coming soon from Pro Se Productions.

More details as they arrive
THE LADY OR THE DAGGER marks my third contract with a small press (and a fourth is on the way), so while I wouldn't call publishing old hat for me yet, I think I can reasonably be considered experienced in the realm of working with small presses. I sometimes get questions from other writers considering submitting work or pitches to small presses. Everyone's questions are different, but there are a few topics that come up pretty regularly. So, consider this my Small Press FAQ.

Contracts

Every press is going to have a different contract boilerplate, but there are a few things that you should be sure are present in your contract:
  • Rights: print, electronic, and (if applicable) audio. The contract to clarify what type of rights the publisher is seeking. Usually, this is going to be first rights for the various media, meaning that the publisher is the only one that can produce the work until the contract expires or after a specific period of time dictated by the publisher (when this will occur varies based on publisher, but most will not ask for "life of the work" rights--they'll establish rights for a number of years with the option for continuing and renegotiating). This section should also spell out what rights the author retains--things like copyright, which the author should always retain.
  • Publisher obligations: things like the publisher's responsibilities regarding cover art, editing, binding, marketing, and other aspects of production. This part spells out what the publisher is going to do for you. Do they have in-house artists and designers that they contract for cover art? How many editing passes are they willing to do with an individual work? What is their timeline for publication (this will usually be framed as a tentative timeline--sometimes things come up that slow the process)? To what degree will the publisher aid in marketing the work?
  • Royalties: the percentage of sales that go back to the author--how much money you make per unit sold. This is not the same thing as an advance, but I'll get into that later. This will usually be presented as a percentage of the profit. Sometimes the publisher will offer a percentage of every unit sold; sometimes they'll specify that the royalties are a percentage of the profits. The only real difference is that one delays payment until production cost is met. This section should also spell out when  and how payment will be received.
  • Buyout and Cancellation terms: if either party wants to exit the contract, what is the procedure for doing so? This will spell out what is expected of the author if they want to get out of the contract. Usually, this will involve some kind of payment to offset the cost the publisher took on in production. It should set up what you get to keep--can you use the cover art that was created, for instance? Likewise, this section will spell out under what conditions the publisher can exit the contract. Things like failure to produce the manuscript in a timely manner may be listed as cause for the publisher to revoke the contract.
  • Miscellaneous: There are some other odds and ends that may be present in some contracts. For shorter fiction, there might be clauses about the publisher's ability to include the work in other collections. Most will spell out what non-royalty goodies the author gets--things like free or reduced-price copies of the work--or what expectations there are regarding conferences and author events.
Small Press vs. Traditional Publishing

 One of the main things I get asked about working with small presses is how does it compare to traditional publishing with big house publishers. There's only so much I can answer about this, honestly, since I haven't published anything with a major publisher, but there are a few comparisons to make.
  • Agents: While small presses allow authors to submit their work for themselves, larger publishing houses often require that work be submitted via a literary agent. There are some exceptions: Tor, for instance, allows unagented submissions. Most major publishers, though won't take submissions direct from an author. Not everyone is interested in signing with a literary agent. If you don't want to go through the querying process and seek out an agent, then small presses will probably work better for you. Or, if you want to build up your resume to make yourself more appealing to an agent, you might consider working with small presses first.
  • Advances vs. Royalties: Small presses usually don't offer advances. The author makes money based on sales without getting any payment upfront. This is because small presses usually don't have the funds to risk on advance payments. Major presses, though, offer advances of varying sizes based on how well they think the work will sell. The author gets to keep the advance even if the book doesn't meet sales expectations, but no royalties are earned until the sales cover the production costs and the amount of the advance. Major publishers can do this because they will typically have a few books that will be major sellers--think like a tentpole blockbuster from a movie studio that covers its own cost as well as the cost of a few smaller, less profitable movies. Small presses are less likely to have those runaway bestsellers, so they prefer to pay out as sales roll in.
  • Distribution: Where will your book be on shelves? Small presses tend to lean more on digital platforms. Usually, you'll be able to find your book through online retailers--Amazon, Smashwords, etc. Sometimes you'll be able to find your work on the online versions of some of the big box stores. What's less likely to happen, unless your sales are fantastic, is for you to see your book on physical shelves in major retailers. Small presses typically don't have the power to make deals with major retailers. Major publishers, though, do. Publishing through a large house drastically increases the likelihood of your book being available in chain bookstores, where it's a little easier for potential readers to stumble across it.
  • Marketing: With small presses, the weight of marketing falls largely on the author's shoulders. Marketing is expensive, and there's usually not enough money for small presses to pay for major marketing campaigns for each book, though they will frequently offer resources that authors can make use of to market themselves and their books--lists of events, group ad buys, and the like. Major publishers don't always throw a ton of money at marketing for each book, but there's generally more money available for marketing. The author still bears significant responsibility for advertising their own work, but the major publishing house is still a powerful ally to have in the author's corner.
Small Presses vs. Self-Publishing

Most of what small presses vs. self-publishing boils down to is the question of how much of the work the author wants to do or is able to do themselves. Small presses offer aid in cover design, formatting, editing and some help in the arenas of marketing and distribution. With self-publishing, the author takes on all the work and all of the expense of preparing, publishing, and selling a book. That's a lot to take on, and the monetary cost can get pretty high pretty quickly. But the author also gets all of the money from the sales. If the sales are high enough, they might make more money than they would with a publishing contract. Whether self-publishing works better than publishing with small presses is really a matter of cost-benefit analysis on the author's part.

Navigating publishing is complicated no matter which path you take, but I hope this post has answered some questions for those trying to decide which method will work best for their writing.

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