Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts

Sunday, February 18, 2018

Small Press FAQ

2018 Goal Update
* Chapters left to revise: 1 (so close!)
* Books read: 15
* Words on LIBRARIUM: 1678/? (5000 maximum)

Last week, I signed my latest publishing contract, so I can officially announce that my story, THE LADY OR THE DAGGER will be included in the MATA HARI: THE EYE OF DAWN anthology coming soon from Pro Se Productions.

More details as they arrive
THE LADY OR THE DAGGER marks my third contract with a small press (and a fourth is on the way), so while I wouldn't call publishing old hat for me yet, I think I can reasonably be considered experienced in the realm of working with small presses. I sometimes get questions from other writers considering submitting work or pitches to small presses. Everyone's questions are different, but there are a few topics that come up pretty regularly. So, consider this my Small Press FAQ.

Contracts

Every press is going to have a different contract boilerplate, but there are a few things that you should be sure are present in your contract:
  • Rights: print, electronic, and (if applicable) audio. The contract to clarify what type of rights the publisher is seeking. Usually, this is going to be first rights for the various media, meaning that the publisher is the only one that can produce the work until the contract expires or after a specific period of time dictated by the publisher (when this will occur varies based on publisher, but most will not ask for "life of the work" rights--they'll establish rights for a number of years with the option for continuing and renegotiating). This section should also spell out what rights the author retains--things like copyright, which the author should always retain.
  • Publisher obligations: things like the publisher's responsibilities regarding cover art, editing, binding, marketing, and other aspects of production. This part spells out what the publisher is going to do for you. Do they have in-house artists and designers that they contract for cover art? How many editing passes are they willing to do with an individual work? What is their timeline for publication (this will usually be framed as a tentative timeline--sometimes things come up that slow the process)? To what degree will the publisher aid in marketing the work?
  • Royalties: the percentage of sales that go back to the author--how much money you make per unit sold. This is not the same thing as an advance, but I'll get into that later. This will usually be presented as a percentage of the profit. Sometimes the publisher will offer a percentage of every unit sold; sometimes they'll specify that the royalties are a percentage of the profits. The only real difference is that one delays payment until production cost is met. This section should also spell out when  and how payment will be received.
  • Buyout and Cancellation terms: if either party wants to exit the contract, what is the procedure for doing so? This will spell out what is expected of the author if they want to get out of the contract. Usually, this will involve some kind of payment to offset the cost the publisher took on in production. It should set up what you get to keep--can you use the cover art that was created, for instance? Likewise, this section will spell out under what conditions the publisher can exit the contract. Things like failure to produce the manuscript in a timely manner may be listed as cause for the publisher to revoke the contract.
  • Miscellaneous: There are some other odds and ends that may be present in some contracts. For shorter fiction, there might be clauses about the publisher's ability to include the work in other collections. Most will spell out what non-royalty goodies the author gets--things like free or reduced-price copies of the work--or what expectations there are regarding conferences and author events.
Small Press vs. Traditional Publishing

 One of the main things I get asked about working with small presses is how does it compare to traditional publishing with big house publishers. There's only so much I can answer about this, honestly, since I haven't published anything with a major publisher, but there are a few comparisons to make.
  • Agents: While small presses allow authors to submit their work for themselves, larger publishing houses often require that work be submitted via a literary agent. There are some exceptions: Tor, for instance, allows unagented submissions. Most major publishers, though won't take submissions direct from an author. Not everyone is interested in signing with a literary agent. If you don't want to go through the querying process and seek out an agent, then small presses will probably work better for you. Or, if you want to build up your resume to make yourself more appealing to an agent, you might consider working with small presses first.
  • Advances vs. Royalties: Small presses usually don't offer advances. The author makes money based on sales without getting any payment upfront. This is because small presses usually don't have the funds to risk on advance payments. Major presses, though, offer advances of varying sizes based on how well they think the work will sell. The author gets to keep the advance even if the book doesn't meet sales expectations, but no royalties are earned until the sales cover the production costs and the amount of the advance. Major publishers can do this because they will typically have a few books that will be major sellers--think like a tentpole blockbuster from a movie studio that covers its own cost as well as the cost of a few smaller, less profitable movies. Small presses are less likely to have those runaway bestsellers, so they prefer to pay out as sales roll in.
  • Distribution: Where will your book be on shelves? Small presses tend to lean more on digital platforms. Usually, you'll be able to find your book through online retailers--Amazon, Smashwords, etc. Sometimes you'll be able to find your work on the online versions of some of the big box stores. What's less likely to happen, unless your sales are fantastic, is for you to see your book on physical shelves in major retailers. Small presses typically don't have the power to make deals with major retailers. Major publishers, though, do. Publishing through a large house drastically increases the likelihood of your book being available in chain bookstores, where it's a little easier for potential readers to stumble across it.
  • Marketing: With small presses, the weight of marketing falls largely on the author's shoulders. Marketing is expensive, and there's usually not enough money for small presses to pay for major marketing campaigns for each book, though they will frequently offer resources that authors can make use of to market themselves and their books--lists of events, group ad buys, and the like. Major publishers don't always throw a ton of money at marketing for each book, but there's generally more money available for marketing. The author still bears significant responsibility for advertising their own work, but the major publishing house is still a powerful ally to have in the author's corner.
Small Presses vs. Self-Publishing

Most of what small presses vs. self-publishing boils down to is the question of how much of the work the author wants to do or is able to do themselves. Small presses offer aid in cover design, formatting, editing and some help in the arenas of marketing and distribution. With self-publishing, the author takes on all the work and all of the expense of preparing, publishing, and selling a book. That's a lot to take on, and the monetary cost can get pretty high pretty quickly. But the author also gets all of the money from the sales. If the sales are high enough, they might make more money than they would with a publishing contract. Whether self-publishing works better than publishing with small presses is really a matter of cost-benefit analysis on the author's part.

Navigating publishing is complicated no matter which path you take, but I hope this post has answered some questions for those trying to decide which method will work best for their writing.

Sunday, October 29, 2017

Anthology

Coming soon! An anthology of retellings of Grimms' Fairytales.

I've mentioned before that I've been participating in a local writers' group. In the past few months, we've been working on a story anthology. This anthology is due for release by the end of the year and will be available for purchase via Amazon and the Huntsville-Madison County Public Library.

Proceeds from this anthology will benefit the Huntsville-Madison County Public Library. There will be a release even in conjunction with the library's NaNoWriMo events, so watch this space for details!

My short story, "Red Snow, PI" is included in the anthology, so if you want to read more of my work and help a local library, this is a great opportunity.

Sunday, August 20, 2017

Conventioning

I spent most of the day yesterday at the Southern Authors Expo at my local library. It was a relatively small show--around 65 authors--hosted on the first floor of the library.

This was my first show. Or, at least, the first show I actually physically went to as a vendor. I co-ran my spouse's table at a few shows, and Evin's publisher took copies of my book with them to Indies in Indy last month (and will have copies at another show in October--more details on that when I have them), but I've never manned a table for my own work. Until yesterday.

 
My table. Little, but so pretty.

 
Getting to go to an author event for the first time as an author rather than a reader was an exciting thing. Meeting potential readers face-to-face is invigorating. I wouldn't call myself a great salesperson, but I do feel like I do a little better pitching my work in person than the blurbs on websites do. I had a few chances to talk up my book, and the response I got to these pitches were positive. 

And I got to meet other local authors. This is great firstly because writing can sometimes feel deeply lonely. The reminder that there are other people that share some of my experiences helps keep me grounded. It makes me feel less alone in the world while I work--not just on the writing itself, but also on developing a platform and trying to get my work out there. The second benefit of meeting other authors is getting to pick their brains for resources. I got the names of a few new publishers and agents and guilds and writing groups that I'm going to check out. I might have come across these resources on my own--I spend a pretty substantial amount of time researching the publishing industry--but this saves me a little time and gives me a baseline expectation for groups before I go in.

There are a lot of benefits to shows like this, but the drawbacks are worth noting. 

This particular event didn't have fantastic attendance. There were plenty of authors, but there our tables didn't get much in the way of foot traffic. Some of this is the result of the event being relatively new. It takes a while for an event to build an audience. I didn't participate in the event last year, but, from what some of the other authors told me, there had been a few improvements in the way the event was run between last year and this year. The addition of author panels was one of the positive steps made, and the advertising was somewhat improved. That's promising, and enough to encourage me to come back, but some of the folks that showed up the first two years might have less patience. 

The relatively low attendance also meant that several authors didn't sell anything. I did relatively well--better than some of my neighbors--but I didn't make back what I spent on the table, the books, and the other odds and ends I picked up for my table. I expected this. I knew about how well most author attendees did last year, so I expected to lose out. I imagine some of the others did, too, but it does sting to not sell much--or at all.

If I view the event from a money-making standpoint, I couldn't really call it a success. But, if I view it as a way to get some facetime with readers, to get my name out, to network with other authors, it was one of the best bits of marketing I've done.

Tuesday, August 15, 2017

It's Always so Busy

We've hit back-to-school season where I'm from. K-12 students started back in the first week of the month. Working at the collegiate level gave me a few more weeks away, but my summer (such as it was--I taught a course over the break, so I didn't do much summering) ends Thursday. I've been trying to make use of the free time I've got left, and I think I've done a decent job. I've divided my time between making industry connections and gaining insight, author appearances and sales, and starting a new project.

Saturday, I spent the day at an Author-Preneur workshop hosted by the Corvisiero Literary agency (more on their workshops here, if you're interested). I went to a similar event in February, which I wrote about here. The crowd for this event was somewhat smaller--about 30 people as opposed to 100. But that worked for me. There was more opportunity for interaction and questions. It's always useful to hear about the publishing industry from people on the inside (even if there is a very enthusiastic church service in the next room that keeps getting loud--nothing like publishing advice peppered with a few "hallelujahs"). I can't stress enough how much writers can benefit from events like this one. In a lot of ways, publishing can seem like an impersonal, faceless industry. These workshops let you see some of the people involved and get some face time. They offer a glimpse into what the people evaluating your work are thinking.

This Saturday, I'll be focusing my efforts on selling some books. I'm participating in the Southern Authors Expo at the Huntsville Public Library. I've ordered books already.

This is what I'm taking to the Expo! The books, not the cat. Rascal is not for sale.

I haven't had much opportunity to pound the pavement with EVIN, so I'm excited to get out there and put my book in people's hands. I'm also looking forward to networking with other local authors and sitting in on a few panels, if I get the chance. My book has been to a few events like this, but this is the first time I'll get to sell copies in person. That potential for connection with a reader is probably what I'm most looking forward to.

Also, there will be food trucks--which is not relevant to writing, but still exciting.

The other thing I've been devoting my time to in the waning weeks of summer is a new project. Project 2016 is about as polished as I can get it without some outside help, and I've been researching where to find that help. But I want to keep working in the meantime. The obvious thing would be to work on the second book of the series--I actually have an older draft of it that I could start sprucing up. Instead, I'm starting something new. I want to take a bit of a break from the Delphinus universe so that I can come back to it with fresh eyes.

And this new idea is begging me to spend some time with it.

I spent last week getting down what is, for a lack of better words, a long, shitty synopsis. I've done a few character sketches and some world building. This week, I wrote the first few hundred words. They're wonderful and terrible, as starts of first drafts always are. My goal is to have an alpha draft done by the end of the year, which might be difficult with my work schedule, but should be doable.

I'm a little sad to have to go back to devoting most of my time to my day job rather than my writing, but maybe the shift will be good for me. I've been productive this summer, but I've not done so well with sticking to a schedule (as the updates on this blog suggest). Here's hoping the busy time will help me get back on track.

Tuesday, July 11, 2017

Events, Workshops, and Appearances

This summer has been hectic.

Though things have slowed down in terms of my day job, I've still been doing work. The summer class I'm teaching lasts until the end of the month. I've had the worst month in terms of migraines that I've ever had. I've had two pieces due on deadlines (both are out the door now, thank goodness). And I've been going back to Project 2016 trying to get it in the best possible shape (I've about decided to call in a professional editor to take a look at it--I think I've hit the end of what I know to do to clean it up).

So I've had a fair amount on my plate. But, as I've mentioned before, my ability to use moderation in the creation of my schedule isn't the best. I'm trying to take breaks and get some rest, but I promised myself that 2017 would be the year that I did everything in my power to further my writing. Part of this is wrapped up in working on the writing itself. Part of it is working on promoting the work that I've already got out there. In the coming months, I've got a few workshops, events, and appearances on the schedule. If you want to find my work, check out a workshop, or meet me, check the schedule below.

JULY

July 29--Indies in Indy, Carmel, IN

I won't personally be attending the Indies in Indy event, but Evin's publisher, Foundations, LLC, will have a table. Copies of Evin will be available for purchase. Be sure to say hi to Steve and Laura and to check out the other Foundations books at the event.

AUGUST

August 12-- LitPow Author-Prenuer Workshop, Huntsville, AL

I wrote about going to the Alabama Writers Workshop back in February. That event was an excellent experience, and I noted at the end of my post about it that it was a shame I wouldn't be able to do many similar events.

And then one got scheduled right next door.

Where this workshop differs somewhat from the ALAWW is that there's more time given to platform building and getting a career started. This and the opportunity to get feedback on my first page and to hear what agents are looking for has got me pretty excited for the workshop.

August 19-- Southern Authors Expo, Huntsville, AL Library Main Branch

This day-long event is a combination of panels by authors dealing with different aspects of writing and publishing and a writers market. I'll be there all day with copies of Evin for sale. I'll also be signing copies, so if you're local and have already bought one, bring it by. If the event works the way it has in the past, there will also be door prizes and chances to get your own writing reviewed and critiqued by the participants.

I'll be posting more events as they're scheduled. If you want to keep up with what I'm doing, you can follow me on Twitter or Facebook or check out my website.

Sunday, November 13, 2016

Evin Trailer

The blog remains on hiatus until the end of NaNoWriMo (I'm about 45,000 words into my 80,000 word project), but I wanted to go ahead and share the new Evin book trailer. Check it out below.



Remember, you can buy a copy of Evin through the following links:
Amazon US: http://amzn.to/2bH2pNC
Amazon UK: https://www.amazon.co.uk/Evin-S-Cr…/…/B01JUT8H56/ref=sr_1_1…
Amazon CA: https://www.amazon.ca/Evin-S-Crowd…/…/B01JUT8H56/ref=sr_1_1…
Amazon AU: https://www.amazon.com.au/Evin-S-Crowder-ebook/…/ref=sr_1_1…
Smashwords: https://www.smashwords.com/books/view/662274 
Barnes and Noble (Paperback and Hardcover only): http://www.barnesandnoble.com/w/evin-as-crowder/1124279713…
Goodreads: https://www.goodreads.com/book/show/31387704-evin


Monday, August 22, 2016

Promoting

I'm in that weird writing limbo again. Drafts of Project 2016 are out with readers, outlines for the next projects are still nebulous, and Evin is out in the world, so there's not a lot of heavy work going on as far as novels go--which is just as well. My day job has started back up, so I can use a little bit of a break. I'm still writing every day (barring a couple days where migraines made me useless), but it's low-impact stuff.

My focus lately, since I'm not at a point where I can bury myself in working on a novel, has been on trying to ensure Evin's success. I mentioned last week how readers can help with their reviews. (A couple of you have left reviews that have been very kind, and thank you for that.) And while word of mouth from readers and reviews on Amazon and the like are a huge boon, I know that I can't rely on you guys to do all of the work.

I have to figure out how to promote my book. But here's the thing:


I've never been really great at self-promotion. Generally, I prefer to let my work speak for itself. In other areas of my life, this works just fine. Need to know if I can act? Let me do an audition and you can see for yourself. Want to see if I can organize your paperwork? Give me a sample set to deal with. But Evin can't speak for me if people don't read it. I have to do the legwork and get it in front of people's faces.

It's a strange balance, trying to promote my work without being pushy or obnoxious or self-important. And I'm frankly not very good at managing that balance. I've sent out emails to people with whom I have pretty tenuous connections suggesting that they pick up my book or order it for their library. My Twitter, which has typically been the place where I talk about pop culture and politics has been doing double duty as an advertising account (again, my apologies to people who followed me for things like live-tweeting episodes of Buffy the Vampire Slayer or observations about comics).

There have been a lot of emails and requests that have gone without response--which is not really out of line with what I expected. People are busy and may not remember the kid that used to hang out in the library ten years ago.

But there has been some forward movement. A couple of my emails have been answered, and there's the potential for some coverage for Evin and some events for me (as always, watch the Facebook page for updates on that). And Foundations has promotions assistants that are helping to get the word out.

So much of this publishing journey has been me sailing through strange waters. Through most of it, I've managed to find enough familiarity to not feel too adrift. With promotions though, I'm glad to have the extra guidance, because I am well and truly out of my depth.